Best Company Name Changes

Sometimes, the name you picked at first just isn't good enough. It's too long, it doesn't describe your service or business properly, or it just plain doesn't fit. Over the years, many of our favourite brands have decided a new name was just the thing to spruce up their image.

You'd be amazed at what some companies used to be called. Did you know that beloved gaming giant Nintendo used to be called Marafuku Co. Ltd? Or that Google used to be called Backrub, of all things? We feel as though we've known these brands forever, but in fact they've been around in different guises for much longer than you'd think.

The first name picked isn't always the best one. Maybe the business has changed in what they do. Maybe they need to keep up with a shifting marketplace. Plus, the nature of the internet means you need a catchy name that's easy to search for online.

LiaHelp.com writing service rounded up some of the most surprising name changes that famous brands have been through. You'll probably be surprised at what they've found. It goes to show, a name change can be just the ticket for finding global success with your product or service.

Considering a name change yourself? Check out this infographic for inspiration. You'll need some imagination and some savvy to come up with something that people the world over will know. However, if these companies could do it, you can too. Take the inspiration from this list and create a name that's all your own.